Unsubscribe Rate by Drip Campaign Dialogue And if you are utilizing chat blasts, ensure that you also take that next step of evaluating the individual performance of those chat blasts.ĭetermine which chat blasts had the best open rates and response rates, in order to get a better understanding of what content your Facebook Messenger audience is most interested in, as well as what time they're most active.įor example, if there's a spike in opens well after sending, that time may be better for scheduling future campaigns. Hopefully you're taking full advantage and chat blasting your Facebook Messenger contacts.
In other words, they see 10x the open rate of an email, and 4x the click-through rate. On average, chat blasts see an 80% open rate and a 20% click-through rate. Chat Blast Opens and ResponsesĬhat blasts are the new-and-improved email blasts. For example, was there a spike in sessions when you were offering a promotion, or did they correlate with a specific comment guard?įind the content that sparked the spikes, and then see if you can duplicate that success with similar content. Look for spikes in sessions to see what's working for your chatbot. This metric shows how active your chatbot is, and how many users engage with it. Sessions are the total number of conversations your chatbot has with Facebook users.
When reviewing your chatbot performance, look to your forms and see what data you're getting - and how useful it is. Forms make it easy to capture data about leads, especially with items Facebook can automatically populate (like name, address, phone number, email address, etc.).
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